{"id":35571,"date":"2025-10-20T09:49:17","date_gmt":"2025-10-20T07:49:17","guid":{"rendered":"https:\/\/pellybutik.se\/?p=35571"},"modified":"2025-10-20T09:49:17","modified_gmt":"2025-10-20T07:49:17","slug":"design-for-en-ny-kopupplevelse","status":"publish","type":"post","link":"https:\/\/pellybutik.se\/no\/design-for-en-ny-kopupplevelse\/","title":{"rendered":"Design f\u00f6r en ny k\u00f6pupplevelse"},"content":{"rendered":"[vc_row type=&raquo;in_container&raquo; full_screen_row_position=&raquo;middle&raquo; column_margin=&raquo;default&raquo; column_direction=&raquo;default&raquo; column_direction_tablet=&raquo;default&raquo; column_direction_phone=&raquo;default&raquo; scene_position=&raquo;center&raquo; text_color=&raquo;dark&raquo; text_align=&raquo;left&raquo; row_border_radius=&raquo;none&raquo; row_border_radius_applies=&raquo;bg&raquo; overflow=&raquo;visible&raquo; overlay_strength=&raquo;0.3&#8243; gradient_direction=&raquo;left_to_right&raquo; shape_divider_position=&raquo;bottom&raquo; bg_image_animation=&raquo;none&raquo; gradient_type=&raquo;default&raquo; shape_type=&raquo;&raquo;][vc_column column_padding=&raquo;no-extra-padding&raquo; column_padding_tablet=&raquo;inherit&raquo; column_padding_phone=&raquo;inherit&raquo; column_padding_position=&raquo;all&raquo; column_element_direction_desktop=&raquo;default&raquo; column_element_spacing=&raquo;default&raquo; desktop_text_alignment=&raquo;default&raquo; tablet_text_alignment=&raquo;default&raquo; phone_text_alignment=&raquo;default&raquo; background_color_opacity=&raquo;1&#8243; background_hover_color_opacity=&raquo;1&#8243; column_backdrop_filter=&raquo;none&raquo; column_shadow=&raquo;none&raquo; column_border_radius=&raquo;none&raquo; column_link_target=&raquo;_self&raquo; column_position=&raquo;default&raquo; gradient_direction=&raquo;left_to_right&raquo; overlay_strength=&raquo;0.3&#8243; width=&raquo;1\/1&#8243; tablet_width_inherit=&raquo;default&raquo; animation_type=&raquo;default&raquo; bg_image_animation=&raquo;none&raquo; border_type=&raquo;simple&raquo; column_border_width=&raquo;none&raquo; column_border_style=&raquo;solid&raquo;][vc_row_inner column_margin=&raquo;default&raquo; column_direction=&raquo;default&raquo; column_direction_tablet=&raquo;default&raquo; column_direction_phone=&raquo;default&raquo; text_align=&raquo;left&raquo; row_position=&raquo;default&raquo; row_position_tablet=&raquo;inherit&raquo; row_position_phone=&raquo;inherit&raquo; overflow=&raquo;visible&raquo; pointer_events=&raquo;all&raquo;][vc_column_inner column_padding=&raquo;no-extra-padding&raquo; column_padding_tablet=&raquo;inherit&raquo; column_padding_phone=&raquo;inherit&raquo; column_padding_position=&raquo;all&raquo; column_element_direction_desktop=&raquo;default&raquo; column_element_spacing=&raquo;default&raquo; desktop_text_alignment=&raquo;default&raquo; tablet_text_alignment=&raquo;default&raquo; phone_text_alignment=&raquo;default&raquo; background_color_opacity=&raquo;1&#8243; background_hover_color_opacity=&raquo;1&#8243; column_backdrop_filter=&raquo;none&raquo; column_shadow=&raquo;none&raquo; column_border_radius=&raquo;none&raquo; column_link_target=&raquo;_self&raquo; overflow=&raquo;visible&raquo; gradient_direction=&raquo;left_to_right&raquo; overlay_strength=&raquo;0.3&#8243; width=&raquo;1\/6&#8243; tablet_width_inherit=&raquo;default&raquo; animation_type=&raquo;default&raquo; bg_image_animation=&raquo;none&raquo; border_type=&raquo;simple&raquo; column_border_width=&raquo;none&raquo; column_border_style=&raquo;solid&raquo;][\/vc_column_inner][vc_column_inner column_padding=&raquo;no-extra-padding&raquo; column_padding_tablet=&raquo;inherit&raquo; column_padding_phone=&raquo;inherit&raquo; column_padding_position=&raquo;all&raquo; column_element_direction_desktop=&raquo;default&raquo; column_element_spacing=&raquo;default&raquo; desktop_text_alignment=&raquo;default&raquo; tablet_text_alignment=&raquo;default&raquo; phone_text_alignment=&raquo;default&raquo; background_color_opacity=&raquo;1&#8243; background_hover_color_opacity=&raquo;1&#8243; column_backdrop_filter=&raquo;none&raquo; column_shadow=&raquo;none&raquo; column_border_radius=&raquo;none&raquo; column_link_target=&raquo;_self&raquo; overflow=&raquo;visible&raquo; gradient_direction=&raquo;left_to_right&raquo; overlay_strength=&raquo;0.3&#8243; width=&raquo;2\/3&#8243; tablet_width_inherit=&raquo;default&raquo; animation_type=&raquo;default&raquo; bg_image_animation=&raquo;none&raquo; border_type=&raquo;simple&raquo; column_border_width=&raquo;none&raquo; column_border_style=&raquo;solid&raquo;][vc_column_text css=&raquo;&raquo; text_direction=&raquo;default&raquo;]\n<p style=\"text-align: center;\">Tillsammans med industridesignstudenten Jennie Juhlin har Pelly Butiksinredningar tagit fram Inspirationssnurran &#8211; en smart, h\u00e5llbar och engagerande inredningsl\u00f6sning f\u00f6r kl\u00e4dbutiker. Med fokus p\u00e5 kundernas behov och butikernas vardag skapar l\u00f6sningen b\u00e5de mer inspiration, b\u00e4ttre tillg\u00e4nglighet och ett tydligt merv\u00e4rde i butiken. Ett exempel p\u00e5 hur design och innovation kan m\u00f6ta retailbranschens utmaningar &#8211; och forma n\u00e4sta generation butiksmilj\u00f6er.<\/p>\n[\/vc_column_text][divider line_type=&raquo;No Line&raquo; custom_height=&raquo;32&#8243;][\/vc_column_inner][vc_column_inner column_padding=&raquo;no-extra-padding&raquo; column_padding_tablet=&raquo;inherit&raquo; column_padding_phone=&raquo;inherit&raquo; column_padding_position=&raquo;all&raquo; column_element_direction_desktop=&raquo;default&raquo; column_element_spacing=&raquo;default&raquo; desktop_text_alignment=&raquo;default&raquo; tablet_text_alignment=&raquo;default&raquo; phone_text_alignment=&raquo;default&raquo; background_color_opacity=&raquo;1&#8243; background_hover_color_opacity=&raquo;1&#8243; column_backdrop_filter=&raquo;none&raquo; column_shadow=&raquo;none&raquo; column_border_radius=&raquo;none&raquo; column_link_target=&raquo;_self&raquo; overflow=&raquo;visible&raquo; gradient_direction=&raquo;left_to_right&raquo; overlay_strength=&raquo;0.3&#8243; width=&raquo;1\/6&#8243; tablet_width_inherit=&raquo;default&raquo; animation_type=&raquo;default&raquo; bg_image_animation=&raquo;none&raquo; border_type=&raquo;simple&raquo; column_border_width=&raquo;none&raquo; column_border_style=&raquo;solid&raquo;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&raquo;full_width_content&raquo; full_screen_row_position=&raquo;middle&raquo; column_margin=&raquo;default&raquo; equal_height=&raquo;yes&raquo; content_placement=&raquo;middle&raquo; column_direction=&raquo;default&raquo; column_direction_tablet=&raquo;default&raquo; column_direction_phone=&raquo;default&raquo; bg_color=&raquo;#ffffff&raquo; scene_position=&raquo;center&raquo; text_color=&raquo;dark&raquo; text_align=&raquo;left&raquo; row_border_radius=&raquo;none&raquo; row_border_radius_applies=&raquo;bg&raquo; overflow=&raquo;visible&raquo; overlay_strength=&raquo;0.3&#8243; gradient_direction=&raquo;left_to_right&raquo; shape_divider_position=&raquo;bottom&raquo; bg_image_animation=&raquo;none&raquo;][vc_column column_padding=&raquo;padding-10-percent&raquo; column_padding_tablet=&raquo;inherit&raquo; column_padding_phone=&raquo;inherit&raquo; column_padding_position=&raquo;all&raquo; column_element_direction_desktop=&raquo;default&raquo; column_element_spacing=&raquo;default&raquo; desktop_text_alignment=&raquo;default&raquo; tablet_text_alignment=&raquo;default&raquo; phone_text_alignment=&raquo;default&raquo; background_color=&raquo;#f4f4f4&#8243; background_color_opacity=&raquo;1&#8243; background_hover_color_opacity=&raquo;1&#8243; column_backdrop_filter=&raquo;none&raquo; column_shadow=&raquo;none&raquo; column_border_radius=&raquo;none&raquo; column_link_target=&raquo;_self&raquo; column_position=&raquo;default&raquo; gradient_direction=&raquo;left_to_right&raquo; overlay_strength=&raquo;0.3&#8243; width=&raquo;1\/2&#8243; tablet_width_inherit=&raquo;default&raquo; animation_type=&raquo;default&raquo; bg_image_animation=&raquo;none&raquo; border_type=&raquo;simple&raquo; column_border_width=&raquo;none&raquo; column_border_style=&raquo;solid&raquo;][vc_row_inner column_margin=&raquo;default&raquo; column_direction=&raquo;default&raquo; column_direction_tablet=&raquo;default&raquo; column_direction_phone=&raquo;default&raquo; text_align=&raquo;left&raquo; row_position=&raquo;default&raquo; row_position_tablet=&raquo;inherit&raquo; row_position_phone=&raquo;inherit&raquo; overflow=&raquo;visible&raquo; pointer_events=&raquo;all&raquo;][vc_column_inner column_padding=&raquo;no-extra-padding&raquo; column_padding_tablet=&raquo;inherit&raquo; column_padding_phone=&raquo;inherit&raquo; column_padding_position=&raquo;all&raquo; column_element_direction_desktop=&raquo;default&raquo; column_element_spacing=&raquo;default&raquo; desktop_text_alignment=&raquo;default&raquo; tablet_text_alignment=&raquo;default&raquo; phone_text_alignment=&raquo;default&raquo; background_color_opacity=&raquo;1&#8243; background_hover_color_opacity=&raquo;1&#8243; column_backdrop_filter=&raquo;none&raquo; column_shadow=&raquo;none&raquo; column_border_radius=&raquo;none&raquo; column_link_target=&raquo;_self&raquo; overflow=&raquo;visible&raquo; gradient_direction=&raquo;left_to_right&raquo; overlay_strength=&raquo;0.3&#8243; width=&raquo;1\/1&#8243; tablet_width_inherit=&raquo;default&raquo; animation_type=&raquo;default&raquo; enable_animation=&raquo;true&raquo; animation=&raquo;fade-in-from-bottom&raquo; animation_easing=&raquo;default&raquo; bg_image_animation=&raquo;none&raquo; border_type=&raquo;simple&raquo; column_border_width=&raquo;none&raquo; column_border_style=&raquo;solid&raquo;][vc_column_text css=&raquo;&raquo; text_direction=&raquo;default&raquo;]\n<p class=\"p1\"><b>Konkreta l\u00f6sningar f\u00f6r framtidens butiker<\/b><\/p>\n<p class=\"p1\">I examensarbetet fr\u00e5n Industridesignprogrammet vid H\u00f6gskolan i G\u00e4vle finns det som m\u00e5nga retailkedjor letar efter just nu: konkreta l\u00f6sningar f\u00f6r framtidens butik. Jennie Juhlin, uppvuxen i S\u00f6derhamn men numera hemmah\u00f6rande i G\u00e4vle, valde att rikta sin kandidatuppsats mot n\u00e5got hon sj\u00e4lv b\u00e5de \u00e4lskar och har ifr\u00e5gasatt \u2013 kl\u00e4dbutiker.<\/p>\n<p class=\"p1\">\u2013 Jag har alltid haft ett stort intresse f\u00f6r mode och kl\u00e4der. Samtidigt har jag st\u00f6rt mig p\u00e5 saker i butikerna \u2013 som att kl\u00e4der h\u00e4nger f\u00f6r h\u00f6gt upp eller att det \u00e4r sv\u00e5rt att f\u00e5 inspiration. Jag ville g\u00f6ra n\u00e5got \u00e5t det, s\u00e4ger hon.<\/p>\n<p class=\"p1\">Det ville Pelly Butiksinredningar ocks\u00e5.<\/p>\n<p class=\"p1\"><b>Fr\u00e5n LinkedIn till verklighet<\/b><\/p>\n<p class=\"p1\">Samarbetet mellan Jennie och Pelly f\u00f6ddes ur en enkel LinkedIn-s\u00f6kning. N\u00e4r Jennie ringde upp VD H\u00e5kan Eriksson f\u00f6r att pitcha sitt problemformulerade examensarbete, var mottagandet ov\u00e4ntat varmt.<\/p>\n<p class=\"p1\">\u2013 De sa \u201dvi k\u00f6r\u201d n\u00e4stan direkt. Det var verkligen kul, s\u00e4rskilt eftersom de egentligen inte hade tid men \u00e4nd\u00e5 ville engagera sig, ber\u00e4ttar Jennie.<\/p>\n<p class=\"p1\">Och engagemanget har burit frukt. Resultatet av arbetet \u00e4r Inspirationssnurran \u2013 en snurrbar inredningsmodul som ger butikskunder m\u00f6jlighet att sj\u00e4lva bl\u00e4ddra bland f\u00e4rdigmatchade outfits. En l\u00f6sning som, enligt Jennie, g\u00f6r mycket mer \u00e4n att bara spara plats.<\/p>\n<p class=\"p1\">\u2013 Det blir en fysisk interaktion som engagerar. Samtidigt f\u00e5r kunden inspiration p\u00e5 ett s\u00e4tt som inte \u00e4r kopplat till kroppstyper, som det kan bli med skyltdockor. H\u00e4r fokuserar man p\u00e5 kl\u00e4derna, inte p\u00e5 vem de sitter p\u00e5, s\u00e4ger hon.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&raquo;no-extra-padding&raquo; column_padding_tablet=&raquo;inherit&raquo; column_padding_phone=&raquo;inherit&raquo; column_padding_position=&raquo;all&raquo; column_element_direction_desktop=&raquo;default&raquo; column_element_spacing=&raquo;default&raquo; desktop_text_alignment=&raquo;default&raquo; tablet_text_alignment=&raquo;default&raquo; phone_text_alignment=&raquo;default&raquo; background_color_opacity=&raquo;1&#8243; background_hover_color_opacity=&raquo;1&#8243; background_image=&raquo;35328&#8243; background_image_position=&raquo;center center&raquo; background_image_stacking=&raquo;default&raquo; background_image_loading=&raquo;default&raquo; column_backdrop_filter=&raquo;none&raquo; column_shadow=&raquo;none&raquo; column_border_radius=&raquo;none&raquo; column_link_target=&raquo;_self&raquo; column_position=&raquo;default&raquo; gradient_direction=&raquo;left_to_right&raquo; overlay_strength=&raquo;0.3&#8243; width=&raquo;1\/2&#8243; tablet_width_inherit=&raquo;default&raquo; animation_type=&raquo;default&raquo; bg_image_animation=&raquo;none&raquo; border_type=&raquo;simple&raquo; column_border_width=&raquo;none&raquo; column_border_style=&raquo;solid&raquo; column_padding_type=&raquo;default&raquo; gradient_type=&raquo;default&raquo;][\/vc_column][\/vc_row][vc_row type=&raquo;full_width_content&raquo; full_screen_row_position=&raquo;middle&raquo; column_margin=&raquo;default&raquo; equal_height=&raquo;yes&raquo; content_placement=&raquo;middle&raquo; column_direction=&raquo;default&raquo; column_direction_tablet=&raquo;default&raquo; column_direction_phone=&raquo;default&raquo; bg_color=&raquo;#ffffff&raquo; scene_position=&raquo;center&raquo; text_color=&raquo;dark&raquo; text_align=&raquo;left&raquo; row_border_radius=&raquo;none&raquo; row_border_radius_applies=&raquo;bg&raquo; overflow=&raquo;visible&raquo; overlay_strength=&raquo;0.3&#8243; gradient_direction=&raquo;left_to_right&raquo; shape_divider_position=&raquo;bottom&raquo; bg_image_animation=&raquo;none&raquo;][vc_column column_padding=&raquo;no-extra-padding&raquo; column_padding_tablet=&raquo;inherit&raquo; column_padding_phone=&raquo;inherit&raquo; column_padding_position=&raquo;all&raquo; column_element_direction_desktop=&raquo;default&raquo; column_element_spacing=&raquo;default&raquo; desktop_text_alignment=&raquo;default&raquo; tablet_text_alignment=&raquo;default&raquo; phone_text_alignment=&raquo;default&raquo; background_color_opacity=&raquo;1&#8243; background_hover_color_opacity=&raquo;1&#8243; background_image=&raquo;35334&#8243; background_image_position=&raquo;center center&raquo; background_image_stacking=&raquo;default&raquo; background_image_loading=&raquo;default&raquo; column_backdrop_filter=&raquo;none&raquo; column_shadow=&raquo;none&raquo; column_border_radius=&raquo;none&raquo; column_link_target=&raquo;_self&raquo; column_position=&raquo;default&raquo; gradient_direction=&raquo;left_to_right&raquo; overlay_strength=&raquo;0.3&#8243; width=&raquo;1\/2&#8243; tablet_width_inherit=&raquo;default&raquo; animation_type=&raquo;default&raquo; bg_image_animation=&raquo;none&raquo; border_type=&raquo;simple&raquo; column_border_width=&raquo;none&raquo; column_border_style=&raquo;solid&raquo; column_padding_type=&raquo;default&raquo; gradient_type=&raquo;default&raquo;][\/vc_column][vc_column column_padding=&raquo;padding-10-percent&raquo; column_padding_tablet=&raquo;inherit&raquo; column_padding_phone=&raquo;inherit&raquo; column_padding_position=&raquo;all&raquo; column_element_direction_desktop=&raquo;default&raquo; column_element_spacing=&raquo;default&raquo; desktop_text_alignment=&raquo;default&raquo; tablet_text_alignment=&raquo;default&raquo; phone_text_alignment=&raquo;default&raquo; background_color=&raquo;#f4f4f4&#8243; background_color_opacity=&raquo;1&#8243; background_hover_color_opacity=&raquo;1&#8243; column_backdrop_filter=&raquo;none&raquo; column_shadow=&raquo;none&raquo; column_border_radius=&raquo;none&raquo; column_link_target=&raquo;_self&raquo; column_position=&raquo;default&raquo; gradient_direction=&raquo;left_to_right&raquo; overlay_strength=&raquo;0.3&#8243; width=&raquo;1\/2&#8243; tablet_width_inherit=&raquo;default&raquo; animation_type=&raquo;default&raquo; bg_image_animation=&raquo;none&raquo; border_type=&raquo;simple&raquo; column_border_width=&raquo;none&raquo; column_border_style=&raquo;solid&raquo;][vc_row_inner column_margin=&raquo;default&raquo; column_direction=&raquo;default&raquo; column_direction_tablet=&raquo;default&raquo; column_direction_phone=&raquo;default&raquo; text_align=&raquo;left&raquo; row_position=&raquo;default&raquo; row_position_tablet=&raquo;inherit&raquo; row_position_phone=&raquo;inherit&raquo; overflow=&raquo;visible&raquo; pointer_events=&raquo;all&raquo;][vc_column_inner column_padding=&raquo;no-extra-padding&raquo; column_padding_tablet=&raquo;inherit&raquo; column_padding_phone=&raquo;inherit&raquo; column_padding_position=&raquo;all&raquo; column_element_direction_desktop=&raquo;default&raquo; column_element_spacing=&raquo;default&raquo; desktop_text_alignment=&raquo;default&raquo; tablet_text_alignment=&raquo;default&raquo; phone_text_alignment=&raquo;default&raquo; background_color_opacity=&raquo;1&#8243; background_hover_color_opacity=&raquo;1&#8243; column_backdrop_filter=&raquo;none&raquo; column_shadow=&raquo;none&raquo; column_border_radius=&raquo;none&raquo; column_link_target=&raquo;_self&raquo; overflow=&raquo;visible&raquo; gradient_direction=&raquo;left_to_right&raquo; overlay_strength=&raquo;0.3&#8243; width=&raquo;1\/1&#8243; tablet_width_inherit=&raquo;default&raquo; animation_type=&raquo;default&raquo; enable_animation=&raquo;true&raquo; animation=&raquo;fade-in-from-bottom&raquo; animation_easing=&raquo;default&raquo; bg_image_animation=&raquo;none&raquo; border_type=&raquo;simple&raquo; column_border_width=&raquo;none&raquo; column_border_style=&raquo;solid&raquo;][vc_column_text css=&raquo;&raquo; text_direction=&raquo;default&raquo;]\n<p class=\"p1\"><b>Designad f\u00f6r att anv\u00e4ndas \u2013 och \u00e5teranv\u00e4ndas<\/b><\/p>\n<p class=\"p1\">Jennies process har genomsyrats av anv\u00e4ndarcentrerad metodik. Genom enk\u00e4ter, observationer och workshops har hon identifierat butikskundernas och personalens faktiska behov.<\/p>\n<p class=\"p1\">\u2013 Det som \u00f6verraskade mig var att s\u00e5 m\u00e5nga kunder uttryckte att de vill vara sj\u00e4lvst\u00e4ndiga i butiken. Att inte beh\u00f6va be om hj\u00e4lp f\u00f6r att n\u00e5 ett plagg eller f\u00e5 id\u00e9er. Samtidigt vill butikspersonal ha l\u00f6sningar som \u00e4r l\u00e4tta att flytta och sparar utrymme.<\/p>\n<p class=\"p1\">Inspirationssnurran \u00e4r d\u00e4rf\u00f6r inte bara interaktiv. Den \u00e4r ocks\u00e5 byggd enligt principen <i>design for disassembly<\/i> \u2013 en konstruktionsfilosofi d\u00e4r produkter kan monteras is\u00e4r och \u00e5tervinnas eller repareras. Materialvalet f\u00f6ll bland annat p\u00e5 melaminbelagd MDF och SSAB:s klimatneutrala st\u00e5l, Zero.<\/p>\n<p class=\"p1\">\u2013 Allt h\u00e5lls ihop med skruvar. Inget \u00e4r limmat. Det g\u00f6r det l\u00e4ttare att byta ut enskilda delar, f\u00f6rl\u00e4nga livsl\u00e4ngden och \u00e5tervinna produkten i slut\u00e4ndan, f\u00f6rklarar Jennie.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&raquo;full_width_content&raquo; full_screen_row_position=&raquo;middle&raquo; column_margin=&raquo;default&raquo; equal_height=&raquo;yes&raquo; content_placement=&raquo;middle&raquo; column_direction=&raquo;default&raquo; column_direction_tablet=&raquo;default&raquo; column_direction_phone=&raquo;default&raquo; bg_color=&raquo;#ffffff&raquo; scene_position=&raquo;center&raquo; text_color=&raquo;dark&raquo; text_align=&raquo;left&raquo; row_border_radius=&raquo;none&raquo; row_border_radius_applies=&raquo;bg&raquo; overflow=&raquo;visible&raquo; overlay_strength=&raquo;0.3&#8243; gradient_direction=&raquo;left_to_right&raquo; shape_divider_position=&raquo;bottom&raquo; bg_image_animation=&raquo;none&raquo;][vc_column column_padding=&raquo;padding-10-percent&raquo; column_padding_tablet=&raquo;inherit&raquo; column_padding_phone=&raquo;inherit&raquo; column_padding_position=&raquo;all&raquo; column_element_direction_desktop=&raquo;default&raquo; column_element_spacing=&raquo;default&raquo; desktop_text_alignment=&raquo;default&raquo; tablet_text_alignment=&raquo;default&raquo; phone_text_alignment=&raquo;default&raquo; background_color=&raquo;#f4f4f4&#8243; background_color_opacity=&raquo;1&#8243; background_hover_color_opacity=&raquo;1&#8243; column_backdrop_filter=&raquo;none&raquo; column_shadow=&raquo;none&raquo; column_border_radius=&raquo;none&raquo; column_link_target=&raquo;_self&raquo; column_position=&raquo;default&raquo; gradient_direction=&raquo;left_to_right&raquo; overlay_strength=&raquo;0.3&#8243; width=&raquo;1\/2&#8243; tablet_width_inherit=&raquo;default&raquo; animation_type=&raquo;default&raquo; bg_image_animation=&raquo;none&raquo; border_type=&raquo;simple&raquo; column_border_width=&raquo;none&raquo; column_border_style=&raquo;solid&raquo;][vc_row_inner column_margin=&raquo;default&raquo; column_direction=&raquo;default&raquo; column_direction_tablet=&raquo;default&raquo; column_direction_phone=&raquo;default&raquo; text_align=&raquo;left&raquo; row_position=&raquo;default&raquo; row_position_tablet=&raquo;inherit&raquo; row_position_phone=&raquo;inherit&raquo; overflow=&raquo;visible&raquo; pointer_events=&raquo;all&raquo;][vc_column_inner column_padding=&raquo;no-extra-padding&raquo; column_padding_tablet=&raquo;inherit&raquo; column_padding_phone=&raquo;inherit&raquo; column_padding_position=&raquo;all&raquo; column_element_direction_desktop=&raquo;default&raquo; column_element_spacing=&raquo;default&raquo; desktop_text_alignment=&raquo;default&raquo; tablet_text_alignment=&raquo;default&raquo; phone_text_alignment=&raquo;default&raquo; background_color_opacity=&raquo;1&#8243; background_hover_color_opacity=&raquo;1&#8243; column_backdrop_filter=&raquo;none&raquo; column_shadow=&raquo;none&raquo; column_border_radius=&raquo;none&raquo; column_link_target=&raquo;_self&raquo; overflow=&raquo;visible&raquo; gradient_direction=&raquo;left_to_right&raquo; overlay_strength=&raquo;0.3&#8243; width=&raquo;1\/1&#8243; tablet_width_inherit=&raquo;default&raquo; animation_type=&raquo;default&raquo; enable_animation=&raquo;true&raquo; animation=&raquo;fade-in-from-bottom&raquo; animation_easing=&raquo;default&raquo; bg_image_animation=&raquo;none&raquo; border_type=&raquo;simple&raquo; column_border_width=&raquo;none&raquo; column_border_style=&raquo;solid&raquo;][vc_column_text css=&raquo;&raquo; text_direction=&raquo;default&raquo;]\n<p class=\"p1\"><b>Pelly som bollplank och katalysator<\/b><\/p>\n<p class=\"p1\">Under arbetets g\u00e5ng har Jennie sj\u00e4lv drivit stora delar av processen, fr\u00e5n research till prototyp. Men Pelly har varit ett viktigt bollplank, s\u00e4rskilt i avg\u00f6rande skeden.<\/p>\n<p class=\"p1\">\u2013 Jag presenterade tre id\u00e9er och b\u00e5de anv\u00e4ndare och Pelly fastnade f\u00f6r Inspirationssnurran. Efter det fick jag mycket hj\u00e4lp med konstruktionen fr\u00e5n Karl hos Pelly, och jag kunde alltid st\u00e4lla fr\u00e5gor om vad som \u00e4r realistiskt inom retail. Det har l\u00e4rt mig otroligt mycket.<\/p>\n<p class=\"p1\">Att f\u00f6ra en id\u00e9 fr\u00e5n skissblock till prototyp i samarbete med ett kommersiellt f\u00f6retag har gett nyttiga insikter.<\/p>\n<p class=\"p1\">\u2013 Det \u00e4r en balansg\u00e5ng mellan vision och verklighet. Men det \u00e4r ocks\u00e5 d\u00e4r det blir kul. Jag gillar att utmana mig sj\u00e4lv \u2013 och v\u00e4xa av det.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&raquo;no-extra-padding&raquo; column_padding_tablet=&raquo;inherit&raquo; column_padding_phone=&raquo;inherit&raquo; column_padding_position=&raquo;all&raquo; column_element_direction_desktop=&raquo;default&raquo; column_element_spacing=&raquo;default&raquo; desktop_text_alignment=&raquo;default&raquo; tablet_text_alignment=&raquo;default&raquo; phone_text_alignment=&raquo;default&raquo; background_color_opacity=&raquo;1&#8243; background_hover_color_opacity=&raquo;1&#8243; column_backdrop_filter=&raquo;none&raquo; column_shadow=&raquo;none&raquo; column_border_radius=&raquo;none&raquo; column_link_target=&raquo;_self&raquo; column_position=&raquo;default&raquo; gradient_direction=&raquo;left_to_right&raquo; overlay_strength=&raquo;0.3&#8243; width=&raquo;1\/2&#8243; tablet_width_inherit=&raquo;default&raquo; animation_type=&raquo;default&raquo; bg_image_animation=&raquo;none&raquo; border_type=&raquo;simple&raquo; column_border_width=&raquo;none&raquo; column_border_style=&raquo;solid&raquo; column_padding_type=&raquo;default&raquo; gradient_type=&raquo;default&raquo;][image_with_animation image_url=&raquo;35337&#8243; image_size=&raquo;full&raquo; animation_type=&raquo;entrance&raquo; animation=&raquo;None&raquo; animation_movement_type=&raquo;transform_y&raquo; hover_animation=&raquo;none&raquo; alignment=&raquo;&raquo; border_radius=&raquo;none&raquo; box_shadow=&raquo;none&raquo; image_loading=&raquo;default&raquo; max_width=&raquo;100%&raquo; max_width_mobile=&raquo;default&raquo;][\/vc_column][\/vc_row][vc_row type=&raquo;full_width_content&raquo; full_screen_row_position=&raquo;middle&raquo; column_margin=&raquo;default&raquo; equal_height=&raquo;yes&raquo; content_placement=&raquo;middle&raquo; column_direction=&raquo;default&raquo; column_direction_tablet=&raquo;default&raquo; column_direction_phone=&raquo;default&raquo; bg_color=&raquo;#ffffff&raquo; scene_position=&raquo;center&raquo; text_color=&raquo;dark&raquo; text_align=&raquo;left&raquo; row_border_radius=&raquo;none&raquo; row_border_radius_applies=&raquo;bg&raquo; overflow=&raquo;visible&raquo; overlay_strength=&raquo;0.3&#8243; gradient_direction=&raquo;left_to_right&raquo; shape_divider_position=&raquo;bottom&raquo; bg_image_animation=&raquo;none&raquo;][vc_column column_padding=&raquo;no-extra-padding&raquo; column_padding_tablet=&raquo;inherit&raquo; column_padding_phone=&raquo;inherit&raquo; column_padding_position=&raquo;all&raquo; column_element_direction_desktop=&raquo;default&raquo; column_element_spacing=&raquo;default&raquo; desktop_text_alignment=&raquo;default&raquo; tablet_text_alignment=&raquo;default&raquo; phone_text_alignment=&raquo;default&raquo; background_color_opacity=&raquo;1&#8243; background_hover_color_opacity=&raquo;1&#8243; background_image=&raquo;35331&#8243; background_image_position=&raquo;center center&raquo; background_image_stacking=&raquo;default&raquo; background_image_loading=&raquo;default&raquo; column_backdrop_filter=&raquo;none&raquo; column_shadow=&raquo;none&raquo; column_border_radius=&raquo;none&raquo; column_link_target=&raquo;_self&raquo; column_position=&raquo;default&raquo; gradient_direction=&raquo;left_to_right&raquo; overlay_strength=&raquo;0.3&#8243; width=&raquo;1\/2&#8243; tablet_width_inherit=&raquo;default&raquo; animation_type=&raquo;default&raquo; bg_image_animation=&raquo;none&raquo; border_type=&raquo;simple&raquo; column_border_width=&raquo;none&raquo; column_border_style=&raquo;solid&raquo; column_padding_type=&raquo;default&raquo; gradient_type=&raquo;default&raquo;][\/vc_column][vc_column column_padding=&raquo;padding-10-percent&raquo; column_padding_tablet=&raquo;inherit&raquo; column_padding_phone=&raquo;inherit&raquo; column_padding_position=&raquo;all&raquo; column_element_direction_desktop=&raquo;default&raquo; column_element_spacing=&raquo;default&raquo; desktop_text_alignment=&raquo;default&raquo; tablet_text_alignment=&raquo;default&raquo; phone_text_alignment=&raquo;default&raquo; background_color=&raquo;#f4f4f4&#8243; background_color_opacity=&raquo;1&#8243; background_hover_color_opacity=&raquo;1&#8243; column_backdrop_filter=&raquo;none&raquo; column_shadow=&raquo;none&raquo; column_border_radius=&raquo;none&raquo; column_link_target=&raquo;_self&raquo; column_position=&raquo;default&raquo; gradient_direction=&raquo;left_to_right&raquo; overlay_strength=&raquo;0.3&#8243; width=&raquo;1\/2&#8243; tablet_width_inherit=&raquo;default&raquo; animation_type=&raquo;default&raquo; bg_image_animation=&raquo;none&raquo; border_type=&raquo;simple&raquo; column_border_width=&raquo;none&raquo; column_border_style=&raquo;solid&raquo;][vc_row_inner column_margin=&raquo;default&raquo; column_direction=&raquo;default&raquo; column_direction_tablet=&raquo;default&raquo; column_direction_phone=&raquo;default&raquo; text_align=&raquo;left&raquo; row_position=&raquo;default&raquo; row_position_tablet=&raquo;inherit&raquo; row_position_phone=&raquo;inherit&raquo; overflow=&raquo;visible&raquo; pointer_events=&raquo;all&raquo;][vc_column_inner column_padding=&raquo;no-extra-padding&raquo; column_padding_tablet=&raquo;inherit&raquo; column_padding_phone=&raquo;inherit&raquo; column_padding_position=&raquo;all&raquo; column_element_direction_desktop=&raquo;default&raquo; column_element_spacing=&raquo;default&raquo; desktop_text_alignment=&raquo;default&raquo; tablet_text_alignment=&raquo;default&raquo; phone_text_alignment=&raquo;default&raquo; background_color_opacity=&raquo;1&#8243; background_hover_color_opacity=&raquo;1&#8243; column_backdrop_filter=&raquo;none&raquo; column_shadow=&raquo;none&raquo; column_border_radius=&raquo;none&raquo; column_link_target=&raquo;_self&raquo; overflow=&raquo;visible&raquo; gradient_direction=&raquo;left_to_right&raquo; overlay_strength=&raquo;0.3&#8243; width=&raquo;1\/1&#8243; tablet_width_inherit=&raquo;default&raquo; animation_type=&raquo;default&raquo; enable_animation=&raquo;true&raquo; animation=&raquo;fade-in-from-bottom&raquo; animation_easing=&raquo;default&raquo; bg_image_animation=&raquo;none&raquo; border_type=&raquo;simple&raquo; column_border_width=&raquo;none&raquo; column_border_style=&raquo;solid&raquo;][vc_column_text css=&raquo;&raquo; text_direction=&raquo;default&raquo;]\n<p class=\"p1\"><b>En framtid f\u00f6r retail \u2013 och f\u00f6r Jennie<\/b><\/p>\n<p class=\"p1\">Inspirationssnurran \u00e4r bara b\u00f6rjan \u2013 kanske skulle konceptet i framtiden kunna utvecklas till en produktfamilj, med varianter f\u00f6r barnavdelningar eller st\u00f6rre ytor.<br \/>\nOch sj\u00e4lv? Om fem \u00e5r hoppas hon driva ett eget designf\u00f6retag \u2013 g\u00e4rna med fokus p\u00e5 offentliga milj\u00f6er som kl\u00e4dbutiker, parker eller v\u00e4ntrum.<\/p>\n<p class=\"p1\">\u2013 Det jag brinner f\u00f6r \u00e4r att designa f\u00f6r m\u00e4nniskor. Att genom sm\u00e5 val kunna p\u00e5verka hur n\u00e5gon interagerar med en produkt, utan att de ens t\u00e4nker p\u00e5 det. Det \u00e4r kraften i design.<\/p>\n<p class=\"p1\">Att Pelly valt att lyfta hennes arbete p\u00e5 sin plattform ser hon som en stor bekr\u00e4ftelse.<\/p>\n<p class=\"p1\">\u2013 Det visar att det jag gjort inte bara \u00e4r en id\u00e9 \u2013 det \u00e4r n\u00e5got som faktiskt skulle kunna finnas i butik. Och det var precis det jag ville \u00e5stadkomma.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&raquo;full_width_content&raquo; full_screen_row_position=&raquo;middle&raquo; column_margin=&raquo;default&raquo; equal_height=&raquo;yes&raquo; content_placement=&raquo;middle&raquo; column_direction=&raquo;default&raquo; column_direction_tablet=&raquo;default&raquo; column_direction_phone=&raquo;default&raquo; bg_color=&raquo;#ffffff&raquo; scene_position=&raquo;center&raquo; text_color=&raquo;dark&raquo; text_align=&raquo;left&raquo; row_border_radius=&raquo;none&raquo; row_border_radius_applies=&raquo;bg&raquo; overflow=&raquo;visible&raquo; overlay_strength=&raquo;0.3&#8243; gradient_direction=&raquo;left_to_right&raquo; shape_divider_position=&raquo;bottom&raquo; bg_image_animation=&raquo;none&raquo;][vc_column column_padding=&raquo;no-extra-padding&raquo; column_padding_tablet=&raquo;inherit&raquo; column_padding_phone=&raquo;inherit&raquo; 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column_direction=&raquo;default&raquo; column_direction_tablet=&raquo;default&raquo; column_direction_phone=&raquo;default&raquo; text_align=&raquo;left&raquo; row_position=&raquo;default&raquo; row_position_tablet=&raquo;inherit&raquo; row_position_phone=&raquo;inherit&raquo; overflow=&raquo;visible&raquo; pointer_events=&raquo;all&raquo;][vc_column_inner column_padding=&raquo;no-extra-padding&raquo; column_padding_tablet=&raquo;inherit&raquo; column_padding_phone=&raquo;inherit&raquo; column_padding_position=&raquo;all&raquo; column_element_direction_desktop=&raquo;default&raquo; column_element_spacing=&raquo;default&raquo; desktop_text_alignment=&raquo;default&raquo; tablet_text_alignment=&raquo;default&raquo; phone_text_alignment=&raquo;default&raquo; background_color_opacity=&raquo;1&#8243; background_hover_color_opacity=&raquo;1&#8243; column_backdrop_filter=&raquo;none&raquo; column_shadow=&raquo;none&raquo; column_border_radius=&raquo;none&raquo; column_link_target=&raquo;_self&raquo; overflow=&raquo;visible&raquo; gradient_direction=&raquo;left_to_right&raquo; overlay_strength=&raquo;0.3&#8243; width=&raquo;1\/4&#8243; tablet_width_inherit=&raquo;default&raquo; animation_type=&raquo;default&raquo; enable_animation=&raquo;true&raquo; animation=&raquo;fade-in-from-bottom&raquo; animation_easing=&raquo;default&raquo; bg_image_animation=&raquo;none&raquo; border_type=&raquo;simple&raquo; column_border_width=&raquo;none&raquo; column_border_style=&raquo;solid&raquo;][\/vc_column_inner][vc_column_inner column_padding=&raquo;no-extra-padding&raquo; column_padding_tablet=&raquo;inherit&raquo; column_padding_phone=&raquo;inherit&raquo; column_padding_position=&raquo;all&raquo; column_element_direction_desktop=&raquo;default&raquo; column_element_spacing=&raquo;default&raquo; desktop_text_alignment=&raquo;default&raquo; tablet_text_alignment=&raquo;default&raquo; phone_text_alignment=&raquo;default&raquo; background_color_opacity=&raquo;1&#8243; background_hover_color_opacity=&raquo;1&#8243; column_backdrop_filter=&raquo;none&raquo; column_shadow=&raquo;none&raquo; column_border_radius=&raquo;none&raquo; column_link_target=&raquo;_self&raquo; overflow=&raquo;visible&raquo; gradient_direction=&raquo;left_to_right&raquo; overlay_strength=&raquo;0.3&#8243; width=&raquo;1\/2&#8243; tablet_width_inherit=&raquo;default&raquo; animation_type=&raquo;default&raquo; bg_image_animation=&raquo;none&raquo; border_type=&raquo;simple&raquo; column_border_width=&raquo;none&raquo; column_border_style=&raquo;solid&raquo;][divider line_type=&raquo;No Line&raquo; custom_height=&raquo;80&#8243;][vc_column_text css=&raquo;&raquo; text_direction=&raquo;default&raquo;]\n<p class=\"p1\"><b>Inspirationssnurran<\/b><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><b>Syfte:<\/b> Inspirationssnurran ska bidra till en f\u00f6rb\u00e4ttrad k\u00f6pupplevelse i fysiska kl\u00e4dbutiker.<\/li>\n<li class=\"li1\"><b>Funktion:<\/b> Snurrbar modul med f\u00e4rdigmatchade outfits<\/li>\n<li class=\"li1\"><b>Material:<\/b> Melaminbelagd MDF, SSAB Zero-st\u00e5l<\/li>\n<li class=\"li1\"><b>H\u00e5llbarhet:<\/b> Design for disassembly \u2013 l\u00e4tt att montera, demontera och \u00e5tervinna<\/li>\n<li class=\"li1\"><b>Utvecklad av:<\/b> Jennie Juhlin, Industridesignprogrammet vid H\u00f6gskolan i G\u00e4vle<\/li>\n<li class=\"li1\"><b>I samarbete med:<\/b> Pelly Butiksinredningar AB<\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=&raquo;No Line&raquo; 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column_border_width=&raquo;none&raquo; column_border_style=&raquo;solid&raquo;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&raquo;full_width_content&raquo; full_screen_row_position=&raquo;middle&raquo; column_margin=&raquo;default&raquo; equal_height=&raquo;yes&raquo; content_placement=&raquo;middle&raquo; column_direction=&raquo;default&raquo; column_direction_tablet=&raquo;default&raquo; column_direction_phone=&raquo;default&raquo; bg_color=&raquo;#ffffff&raquo; scene_position=&raquo;center&raquo; text_color=&raquo;dark&raquo; text_align=&raquo;left&raquo; row_border_radius=&raquo;none&raquo; row_border_radius_applies=&raquo;bg&raquo; overflow=&raquo;visible&raquo; overlay_strength=&raquo;0.3&#8243; gradient_direction=&raquo;left_to_right&raquo; shape_divider_position=&raquo;bottom&raquo; bg_image_animation=&raquo;none&raquo;][vc_column column_padding=&raquo;padding-10-percent&raquo; column_padding_tablet=&raquo;inherit&raquo; column_padding_phone=&raquo;inherit&raquo; 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column_direction_tablet=&raquo;default&raquo; column_direction_phone=&raquo;default&raquo; text_align=&raquo;left&raquo; row_position=&raquo;default&raquo; row_position_tablet=&raquo;inherit&raquo; row_position_phone=&raquo;inherit&raquo; overflow=&raquo;visible&raquo; pointer_events=&raquo;all&raquo;][vc_column_inner column_padding=&raquo;no-extra-padding&raquo; column_padding_tablet=&raquo;inherit&raquo; column_padding_phone=&raquo;inherit&raquo; column_padding_position=&raquo;all&raquo; column_element_direction_desktop=&raquo;default&raquo; column_element_spacing=&raquo;default&raquo; desktop_text_alignment=&raquo;default&raquo; tablet_text_alignment=&raquo;default&raquo; phone_text_alignment=&raquo;default&raquo; background_color_opacity=&raquo;1&#8243; background_hover_color_opacity=&raquo;1&#8243; column_backdrop_filter=&raquo;none&raquo; column_shadow=&raquo;none&raquo; column_border_radius=&raquo;none&raquo; column_link_target=&raquo;_self&raquo; overflow=&raquo;visible&raquo; gradient_direction=&raquo;left_to_right&raquo; overlay_strength=&raquo;0.3&#8243; width=&raquo;1\/1&#8243; tablet_width_inherit=&raquo;default&raquo; animation_type=&raquo;default&raquo; enable_animation=&raquo;true&raquo; animation=&raquo;fade-in-from-bottom&raquo; animation_easing=&raquo;default&raquo; bg_image_animation=&raquo;none&raquo; border_type=&raquo;simple&raquo; column_border_width=&raquo;none&raquo; column_border_style=&raquo;solid&raquo;][vc_column_text css=&raquo;&raquo; text_direction=&raquo;default&raquo;]\n<p class=\"p1\"><b>Personportr\u00e4tt<\/b><b><\/b><\/p>\n<p class=\"p1\"><b>Namn: <\/b>Jennie Juhlin<\/p>\n<p class=\"p1\"><b>L\u00e4ros\u00e4te\/program: <\/b>H\u00f6gskolan i G\u00e4vle, Industridesign programmet 180 hp<\/p>\n<p class=\"p1\"><b>\u00c5lder: <\/b>22 \u00e5r<\/p>\n<p class=\"p1\"><b>Familj: <\/b>Uppvuxen i en kreativ och omt\u00e4nksam familj, d\u00e4r b\u00e5de skapandet och samh\u00e4llsengagemanget har funnits med fr\u00e5n b\u00f6rjan, har jag tidigt omgetts av inspiration. Min mamma har alltid haft ett intresse f\u00f6r mode och design, men valde att arbeta med sociala fr\u00e5gor och jobbar idag med m\u00e4nskliga r\u00e4ttigheter. Mina tv\u00e5 \u00e4ldre systrar har inspirerat mig med sin kreativitet och sina fantasifulla brev fr\u00e5n resor v\u00e4rlden \u00f6ver. En viktig f\u00f6rebild var ocks\u00e5 min morfar, som l\u00e4rde mig grunderna i att snickra och uppt\u00e4cka gl\u00e4djen i att skapa med h\u00e4nderna.<\/p>\n<p class=\"p2\"><span class=\"s1\"><b>Personliga intressen: <\/b><\/span>Jag f\u00e5r energi ifr\u00e5n r\u00f6relse och nyfikenhet, oavsett om det handlar om att cykla mountainbike i skogen, uppt\u00e4cka nya platser eller djupdyka i ett nytt omr\u00e5de. Jag har ett stort intresse f\u00f6r mode och form, och \u00e4r dessutom en sann djurv\u00e4n. Att f\u00e5 l\u00e4ra mig nya saker \u00e4r n\u00e4stan ett behov d\u00e5 jag m\u00e5r som b\u00e4st n\u00e4r jag utmanas.<\/p>\n<p class=\"p1\"><b>Motto\/citat: <\/b>\u201dDen b\u00e4sta responsen p\u00e5 min design \u00e4r n\u00e4r n\u00e5gon s\u00e4ger: \u2019Varf\u00f6r finns inte det h\u00e4r redan?\u2019 D\u00e5 vet jag att jag har gjort r\u00e4tt.\u201d<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&raquo;no-extra-padding&raquo; column_padding_tablet=&raquo;inherit&raquo; column_padding_phone=&raquo;inherit&raquo; column_padding_position=&raquo;all&raquo; column_element_direction_desktop=&raquo;default&raquo; column_element_spacing=&raquo;default&raquo; desktop_text_alignment=&raquo;default&raquo; tablet_text_alignment=&raquo;default&raquo; phone_text_alignment=&raquo;default&raquo; background_color_opacity=&raquo;1&#8243; background_hover_color_opacity=&raquo;1&#8243; background_image=&raquo;35340&#8243; background_image_position=&raquo;center center&raquo; background_image_stacking=&raquo;default&raquo; background_image_loading=&raquo;default&raquo; column_backdrop_filter=&raquo;none&raquo; column_shadow=&raquo;none&raquo; column_border_radius=&raquo;none&raquo; column_link_target=&raquo;_self&raquo; column_position=&raquo;default&raquo; gradient_direction=&raquo;left_to_right&raquo; overlay_strength=&raquo;0.3&#8243; width=&raquo;1\/2&#8243; tablet_width_inherit=&raquo;default&raquo; animation_type=&raquo;default&raquo; bg_image_animation=&raquo;none&raquo; border_type=&raquo;simple&raquo; column_border_width=&raquo;none&raquo; column_border_style=&raquo;solid&raquo; column_padding_type=&raquo;default&raquo; gradient_type=&raquo;default&raquo;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&raquo;in_container&raquo; full_screen_row_position=&raquo;middle&raquo; column_margin=&raquo;default&raquo; column_direction=&raquo;default&raquo; column_direction_tablet=&raquo;default&raquo; column_direction_phone=&raquo;default&raquo; scene_position=&raquo;center&raquo; text_color=&raquo;dark&raquo; text_align=&raquo;left&raquo; row_border_radius=&raquo;none&raquo; row_border_radius_applies=&raquo;bg&raquo; overflow=&raquo;visible&raquo; overlay_strength=&raquo;0.3&#8243; gradient_direction=&raquo;left_to_right&raquo; shape_divider_position=&raquo;bottom&raquo; bg_image_animation=&raquo;none&raquo; gradient_type=&raquo;default&raquo; shape_type=&raquo;&raquo;][vc_column column_padding=&raquo;no-extra-padding&raquo; column_padding_tablet=&raquo;inherit&raquo; column_padding_phone=&raquo;inherit&raquo; column_padding_position=&raquo;all&raquo; column_element_direction_desktop=&raquo;default&raquo; column_element_spacing=&raquo;default&raquo; desktop_text_alignment=&raquo;default&raquo; tablet_text_alignment=&raquo;default&raquo; phone_text_alignment=&raquo;default&raquo; background_color_opacity=&raquo;1&#8243; background_hover_color_opacity=&raquo;1&#8243;&#8230;<\/p>\n","protected":false},"author":3,"featured_media":35333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[478],"tags":[],"class_list":["post-35571","post","type-post","status-publish","format-standard","has-post-thumbnail","category-aktuellt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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